TargetSmart Insights

Tuesday, October 27, 2020

One week until election day and 60,000,000 voters have already cast a ballot in the 2020 general election, shattering records for early vote. Significantly, first-time voters are casting their ballot at a higher rate than ever.

4,193,175 early, first-time voters have already cast their ballot. A huge portion of these voters are young - almost 40% are under the age of 30.

These first-time voters are much more likely to be unmarried women, relative to past elections, and relative to any other group. They account for almost 36% of these new voters.

Asian voters have almost doubled their share of the first-time voter population, relative to 2016, a larger increase than any other group.

Finally, in states with party registration, among first-time voters, registered Democrats account for almost double the number of first-time voting Republicans. While these numbers can change in the coming days - and could change significantly on Election Day - the data is promising for Democrats heading into the home stretch.

For more comprehensive data and analysis visit Insights.TargetSmart.com. For the latest early vote data, visit TargetEarly.TargetSmart.com.