Analysis

Our analysis found that increased Spanish-language advertising in media markets significantly and substantially increased Latinx turnout.

A new TargetSmart analysis shows that early vote returns in the state are lagging behind early vote returns at this point in 2017 (when there was a gubernatorial race atop the ticket), but are more than double the rate of returns at this point in 2015.

Despite not making gains in Ohio in 2018, our analysis shows that Democrats still have a path to victory in the state if they can turn out Suburban and Urban voters who propelled them to victory in other states.

While Michigan is still an overwhelmingly white and older electorate, younger voters and Asian voters are a growing share of the state’s vote.

That young voters are highly engaged in the political process and enthusiastic about the Democratic presidential primaries.

We can now begin to fully assess exactly how the 2018 midterm election results came to be. The interactive dashboards include state-by-state and national analyses covering vote share and turnout for wealth of demographic data and can be broken down by multiple sub-groups, including age, race, gender, voter score, party rollup, and urbanicity.